The lecture shed light on BMW’s approach to including sustainability throughout the product lifecycle. Mr. Martinez von Bülow discussed the three key dimensions of sustainability—environmental, social, and governance—and their integration into BMW’s operations. He also delved into safety and risk assessments, emphasizing the role of automation in reducing accidents caused by human error. Furthermore, he discussed the challenges and opportunities presented by automated driving systems, highlighting the need for a balanced approach to risk management grounded in real-world data. Further key highlights included BMW’s innovative recycling projects, such as the use of fishing nets as raw materials in vehicle components which reduced CO2 emissions by 25% compared to conventional components. The lecture concluded with an engaging discussion session, leaving students inspired by the practical applications of sustainability principles in the automotive industry.