Mr. Martinez von Bülow provided an in-depth overview of how sustainability is embedded across BMW’s operations, emphasizing the three key dimensions of it – environment, social and governance (ESG). He highlighted BMW’s initiatives in climate protection, resource conservation, and circular economy, including innovative projects such as the reuse of recycled fishing nets for vehicle components.
The lecture also explored the social aspects of product safety and risk management, showing how automation and data-driven evaluation contribute to safer mobility. In the governance dimension, Mr. Martinez von Bülow elaborated on the importance of compliance, quality assurance and conformity of production (CoP) throughout the vehicle lifecycle, from development to end-of-service checks.
The lecture concluded with an encouragement for students to embrace lifelong learning, responsibility and courage to innovate.
